Alliance Partner Categories

Category	Characteristics	Sales Methodology	Program Benefits
Internet Service Providers	System Providers are primarily responsible for customer coverage. They demonstrate competency in Internet technologies, as well as a level of commitment supported by solid infrastructure capabilities.	The System Provider may take title and resell Ingenuity products (Retained Margin) or may pass customer orders directly to Ingenuity (Fee-for-Service).	• Flexible Business Model • Strong Partner Program Offerings ability • Competency Training • Partner Web Sites and Sales Events
Service Providers	Service Providers generally offer Internet Protocol based services including infrastructure support; IT integration; and web, application and email hosting.	The Service Provider purchases products for hosting infrastructure purposes, delivering IT services to their customers.	• Joint Demand Creation-- Solution Set Integration • Global Reach • Business Model Alignment
OEM	OEMs embed or bundle Alantus technology in specialized turnkey systems that include the OEM's hardware intellectual property. OEM solutions are sold, marketed, serviced and distributed under the OEM label and branding. OEM owns relationship with end-user customer.	The OEM always resells Ingenuity products and leads the sale with the technical capability of the OEM's intellectual property solution.	• Guaranteed Product Life Cycles • OEM Partner Portal • Best-of-Breed Programs and Initiatives dedicated to OEM partners
Marketing Firms	Marketing Firms generally provide various marketing strategies to build brand equity that can be later monetized.	Marketers can use Alantus technologies to implement and track the results from their online marketing efforts.	• Residual income offerings • Competency Training • Rapid solution development • Lower cost of ownership